What is Targeted Marketing and Why Is it Important for Business? Marketing your product or service has never been so loosen up that practically any business enterprise large and small has been placed in a podium that is fairly level. The approach to marketing today has drastically changed from a more physical, traditional method, to a virtual one and so when customers inquire about a particular product or service that they need, every business will have an equal stake of reaching their real customers. There is then a great difference between traditional marketing and target marketing since in traditional marketing, you spend time sitting and waiting for customers to respond to your ads, while in target marketing generates the interest of potential customers. The traditional way of advertising your business and not really an effective way of advertising. A target marketing strategy will benefit a business more since you don’t advertise randomly, but to a choice group which are already interested in what you are selling. Here you only focus on a specific group of consumers which will remain your priority. If you get a target market or a manageable segment of society, like geographic location, product type, demographics, etc. instead of the public, then you can easily direct your marketing message better. If you focus on your target marketing, your marketing calendar can be built around season offers. For seasonal marketing campaigns you will know whom to target if you already have a segmented list. Maintaining a marketing campaign the entire year is very costly. Companies using target marketing are more efficient because it gives them the opportunity of avoiding wasting their dollars on seasons where your targeted consumers are not buying, or wasting dollars in selling or advertising to people outside your target segment.
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The results yielded by target advertisements are higher for a lower cost since you know more about the behavior of your target customers, and you also have a higher return on investment on your advertising dollar.
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Increased conversion and action can be drawn only from people who has the interest to buy your product and therefore it is only consistent to center your marketing strategy and pour every dollar available to these type of consumers instead of taking the bite that most conventional businesspeople continue to bank on. Today, most people publicize their lives on social media sites almost every day. Many people in social media sites have posted many information about themselves including their demographic, location, job, education, interest and other things. This is making it much easier for any marketer to target their exact audience while at the same time being more creative in their approach. Target marketing also known as selective marketing is the most cost efficient means to filter out those customers within a certain segment that your product or service caters to the most. Messages targeted to your specific audience will enable them to engage with your company to patronize your brand in the end.

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